Strategic Planning
At AMS our goal is to provide you with the most successful campaign possible. After reviewing all the variables pertaining to your unique situation, AMS will design a program suited to your organization that will maximize revenue.
SUBSCRIPTION
- Maximize revenue through the sale of add-on tickets and donations
- Extend selling season by creating pro-rated mini-packages
- Repackage diverse programming into marketable series
- Develop script strategies that help patrons to select series based on their preferences
MEMBERSHIP AND FUNDRAISING
- Review and refine your levels and benefits to maximize revenue
- Review and refine payment options to optimize fulfillment
- Implement systems to enhance collection of pledges
- Identify upgrade and additional-gift prospects
- Develop scripts that articulate your case for support in the most compelling and effective manner
LIST DEVELOPMENT
- Review your existing list resources and suggest ways to improve their productivity
CAMPAIGN INTEGRATION
- Coordinate telemarketing with your overall direct marketing strategy
- Develop a calendar to coordinate multiple appeals
- Create a lead optimization plan that minimizes the number of appeals made in the course of a campaign and maximizes the overall campaign results
- Customize script approaches for use with specific lead segments
OPERATIONAL CONSIDERATIONS
- Develop a strategic plan and campaign to work within your budgetary constraints
- Recommend campaign timing, size, and duration based on your strategic objectives
- Recommend ideal call centre location based on your needs
Let AMS show you how we can develop a strategic plan with you that will achieve your desired goals within your budgetary constraints.