Article: BUILDING AN EFFECTIVE AND EFFICIENT INTEGRATED SUBSCRIPTION AND ANNUAL FUND PROGRAM

Mark Douglas Trask
May 13, 2014

BUILDING AN EFFECTIVE AND 

EFFICIENT INTEGRATED

SUBSCRIPTION AND ANNUAL FUND

PROGRAM

 

 

Orchestras everywhere are asking how to build an Effective and Efficient Integrated Subscription and Annual Fund Program.  Traditionally these programs are driven by two separate departments each with their own competing timelines, goals and objectives.  The inadvertent creation of departmental silos may result.  This, in turn, can lead to ever diminishing results for both the Marketing and Development Departments.  In a time where competition for the leisure dollar is fierce, it is incumbent upon organizations to develop integrated programs that encourage support from their patrons.

 

INTEGRATION DEPENDS UPON COMMUNICATION:

Artsmarketing Services (AMS) understands that departmental communication, lead segmentation and lead coordination are key to developing an Effective and Efficient Integrated Subscription and Annual Fund Program.  With over 30 years of practical experience, AMS has developed practical tools that orchestras can deploy to manage timing, multiple messages and lead orchestration to maximize global revenue for your organization.

 

AMS INTEGRATED CAMPAIGN RESULTS:

The results of an AMS Integrated Campaign are multi-faceted.  Your orchestra will:

  • Increase revenue in both Subscription and Annual Fund programs;
  • Realize increased subscriber and donor retention rates;
  • Reactivate lapsed subscribers and donors;
  • Acquire new subscribers and donors;
  • Identify Major Gift and Planned Giving Prospects;
  • Create an integrated subscriber and donor stewardship plan and;
  • Enjoy a globally Effective and Efficient Integrated Telephone Program.

 

AMS designed and customized campaigns will deliver the results you need.

 

AMS INTEGRATED REPORTING AND ANALYTICS:

AMS created ALCHEMY, a proprietary lead management and reporting database to customize reporting and analytics for our clients.  This fully automated software allows you to see real time reports with detailed results by lead segment.  Strategic decisions are then made based on data elevating results across all campaigns.  ALCHEMY can seamlessly upload customized, automatic, data exports into Tessitura and Raiser’s Edge.

 

Unlock your orchestra’s global revenue potential today with an AMS Integrated Subscription and Annual Fund campaign, and enjoy the strategic advantage created by over thirty years of subscription sales and development experience.                                                                                  

 

AMS INTEGRATED CAMPAIGN ADVANTAGES:

AMS integrated campaigns consistently enhance our clients’ revenue over stand-alone Subscription or Annual Fund telephone based campaigns.  Global patron stewardship then becomes the strategic focus of an AMS integrated campaign and may results in major and planned gift prospect identification not typically possible in stand-alone campaigns.  This knowledge gives Marketing and Development departments the power to both plan and run focused, successful stewardship strategies now and well into the future.

 

ABOUT AMS:

Offering individually designed telemarketing and telefundraising services to the North American non-profit community since 1982. Our specialties include annual fund (monthly conversion/upgrades, renewals, lapsed reactivation, new acquisition), capital, endowment and planned giving campaigns.  Utilizing state-of-the-art custom analytics, tailored scripting and mission-oriented professionals, AMS has raised nearly $1 billion in Annual Fund donations, Memberships and Subscriptions from more than 3 million new supporters over the last three decades. AMS planned giving campaigns have resulted in over 25,000 bequests conservatively estimated at more than $700 million. Visit www.artsmarketing.com to see how we do it or contact us for a consultation today.

 

CONTACT US:

Talk to our clients, then call us – toll free – from anywhere in the USA or Canada – 888-941-9333 to schedule a personal consultation.

 

Mark Douglas Trask

Vice President, Marketing and Sales

Artsmarketing Services Inc.

mtrask@artsmarketing.com

416-941-1041 ext. 225     

 

 

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